Childhood Dreams Come True

Advertising, Everyday

When I was younger, I had a dream of writing greeting cards for a living. Although that dream has since faded, it doesn’t make having a greeting card I wrote actually published any less awesome. That’s right. I wrote a greeting card and it’s getting published!

A year ago my friend and work partner, Alan, and I entered a contest on Threadless, a crowd-sourced t-shirt design website, to make a greeting card. Our birthday card design was selected to be part of their collection and will be exclusively sold at Target starting June 16th. Yes, that Target.

This is what it looks like:

489320-8930bfaa5ecfa109ae1f722b888e9915

 

Some of you might cry, “Heretic! Haley doesn’t drink! Why is this card about drinking?” And that is true, I do not partake in the drinking of alcoholic beverages and am a complete teetotaler. I wrote this card on a whim and never thought it would actually make its way into the aisles of a store – or the hands of a person. That being said, I’m not against alcohol. I just don’t support drinking in excess. Alcoholism runs in my family and after 3 years of being an RA I know far too well the negative side of drinking. That being said, moderation people. Moderation.

So if you’re too lazy to make your own card and wanna get your bud one that is clever and quick to the point, hop over to Target and buy one of mine. Or buy fifty. Because I get to split 20% of the profits with Alan and we wanna roll around in wads of greeting card cash.

Things I Want to Invent #3

Inventions

“Autocompliment”

The Inspiration

Words can hurt. Especially when they are broadcast across the interwebs. Recently, cyberbullying has a become a very real and serious threat in our society, leading to many lawsuits and, unfortunately, suicides. Many people have tried to curb this trend through legislation (and attempted censorship). While I’m not exactly sure how I feel about the politics of the issue, I definitely think that part of the solution lies with training at home.

The Invention

Everyone is pretty familiar with the autocorrect feature on mobile phones. It’s ability to come up with the least likely words you’d ever want to use is uncanny and has led to the “autocorrect fail” phenomenon. Aside from its inherent flaws, the feature could be used to promote good – and curb cyber-bullying.

Enter my invention, “Autocompliment”. Autocompliment will recognize any negative word you type and automatically change it into a positive one.

Example:

Without Autocompliment: “You are such a slut.”

With Autocompliment: “You are such a good person.”

The app could be downloaded to your or your child’s smart phone and connect with your phone’s keyboard similar to how the (irritatingly) popular emoji apps do it. And,  just like autocorrect, you can choose whether to accept or reject the change. However, the key to Autocompliment, is that you receive points for choosing positive words over  negative ones. Users can redeem those points for swag like iTunes downloads or movie tickets.

The app could either be used as a preventative measure to merely increase awareness of the amount of negativity users emote or as an instructive tool for those guilty of cyberbullying.

It’s small and it’s simple. But I think it could do a lot of good. Or at least help spread the word about online bullying.