Zevo is a home bug control brand dedicated to making products that you can feel good about using in your home. Procter & Gamble wanted to launch this new product as an innovative alternative to harsher methods. Together with my art director partner, we led the creative direction for Zevo’s marketing efforts, guiding them from the early days as a DTC brand to their eventual presence in major retailers across the country.
What I Did:
- Concepted, directed & produced social video content
- Maintained messaging and claims integrity across all touchpoints
- Developed paid & organic social content
- Wrote eCRM/marketing emails
- Led website content development including landing pages
When the Covid-19 pandemic hit, we created weekly socially-distanced videos with Zevo’s resident entomologist to engage with consumers in an authentic way – and establish the brand as experts in the space. The resulting videos had an average 30% engagement rate, well surpassing the standard for organic social content.
Our team was asked to develop fan-friendly Instagram story content that incorporated popular online video trends. We tapped one of the brand’s entomologists to create these on-trend videos at home. The result was several highly engaging short-form videos that felt native to the platform and brought a bit of delight to an often unpleasant topic.