Thought Leadership

I have published several articles on a variety of topics related to the advertising and marketing industry. They can be found below:

Paid Media Article for Safeguard

Why YouTube’s Demonetization Policy Should Matter to Advertisers (MediaPost)

Marketing’s Uneasy Relationship Between Research and Creativity (Contently)

Jingles 2.0: What makes them stick today? (iMedia Connection)

Capture New Audiences with YouTube Creators (iMedia Connection)

Are You Relevant and Does it Matter? (LinkedIn)

How Brands Can Do Content Better (LinkedIn)

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