I have published several articles on a variety of topics related to the advertising and marketing industry. They can be found below:
- Paid Media Article for Safeguard (PDF here)
- Why YouTube’s Demonetization Policy Should Matter to Advertisers (MediaPost) (PDF here)
- Marketing’s Uneasy Relationship Between Research and Creativity (Contently) (PDF here)
- Jingles 2.0: What makes them stick today? (iMedia Connection) (Website no longer exists, PDF here)
- Capture New Audiences with YouTube Creators (iMedia Connection)(Website no longer exists, PDF here)
- Are You Relevant and Does it Matter? (LinkedIn) (PDF here)
- How Brands Can Do Content Better (LinkedIn) (PDF here)