I worked with Matt Southall and the Downtown Houston team to launch Downtown Houston’s new campaign, “Something big is up.” The goal was to encourage people to make downtown their next destination for playing, shopping, dining, or just plain hanging out. Ultimately, we hope to educate Houstonians about all Downtown has to offer.

For another project, our goal was to promote Downtown Houston’s new parking website that would be flexible across various print mediums (since we would be depending on free placement from downtown businesses). Our campaign encouraged people to not let parking frustrations keep them from coming downtown.