Goal: Drive online conversions for the #1 at-home teeth whitening brand.
CrestWhiteSmile.com is the direct-to-consumer face of Crest 3DWhitestrips. Over the course of two years, I helped develop high-powered campaigns for the brand and supported the successful launch of their new product, Crest Whitening Emulsions.
What I Did:
- Website content (including blog articles)
- Landing page testing
- Paid social creative
- eCRM copy
- Maintained messaging and claims integrity across all touchpoints