Goal: Drive online conversions for the #1 at-home teeth whitening brand. is the direct-to-consumer face of Crest 3DWhitestrips. Over the course of two years, I helped develop high-powered campaigns for the brand and supported the successful launch of their new product, Crest Whitening Emulsions.

What I Did:

  • Website content (including blog articles)
  • Landing page testing
  • Paid social creative
  • eCRM copy
  • Maintained messaging and claims integrity across all touchpoints

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