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We were given the opportunity to rebrand Carbonell Olive Oil and create a campaign to increase its market in the United States. Within the first few days of the website’s launch, all 25,000 samples were requested. (www.carbonellusa.com)
Carbonell’s Extra Light Olive Oil is fantastically light.
Throughout the website, users can explore and find hidden surprises.
Carbonell’s Classic Olive Oil is distinctly classic.
Carbonell’s Extra Virgin Olive Oil is daringly expressive.
To spread word about our sampler program, we created a mailer that helped show off the new branding.
AD: Alan Reynolds
ACD: Jessica Danford