Carbonell

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We were given the opportunity to rebrand Carbonell Olive Oil and create a campaign to increase its market in the United States. Within the first few days of the website’s launch, all 25,000 samples were requested. (www.carbonellusa.com)

Carbonell's Extra Light Olive Oil is fantastically light.
Carbonell’s Extra Light Olive Oil is fantastically light.
Throughout the website, users can explore and find hidden surprises.
Throughout the website, users can explore and find hidden surprises.
Carbonell's Classic Olive Oil is distinctly classic.
Carbonell’s Classic Olive Oil is distinctly classic.
Carbonell's Extra Virgin Olive Oil is daringly expressive.
Carbonell’s Extra Virgin Olive Oil is daringly expressive.

Carbonell – Daringly Expressive

To spread word about our sampler program, we created a mailer that helped show off the new branding.
To spread word about our sampler program, we created a mailer that helped show off the new branding.

Carbonell – Mailer recipe

AD: Alan Reynolds
ACD: Jessica Danford

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