Haley Robinson

Copywriter & Creative Strategist

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Hi, nice to meet you.

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How I Got Here

I discovered creative advertising through a 9th grade English assignment. The project? Market the farm in Animal Farm. I’ve been hooked ever since. I went on to attend the Temerlin Advertising Institute at SMU where I graduated summa cum laude with a degree in Creative Advertising with a focus in Copywriting.

Why I’m Still Here

I truly have a passion for developing strategic campaigns that not only meet business goals, but connect with consumers in an authentic way. It’s not just about putting words on a billboard or throwing a random video on TikTok. Every part of a campaign needs to connect and build off each other, creating a universe where the brand and its consumers (real or potential) can live.

If that sounds overly sentimental, so be it. But I think advertising is one of the most important things a brand can get right. And I believe in making ads that matter. It’s exciting. It’s hard work. And I love it.

Some Fun Facts

  • I love bubble tea.
  • I’m a self-proclaimed musical theatre historian.
  • I wrote a musical when I was ten. It was terrible.
  • I can rhyme anything.
  • I’m a staunch supporter of the Oxford Comma.
  • I’m a semi-professional two-stepper.

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