How I Got Here
I discovered creative advertising through a 9th grade English assignment. The project? Market the farm in Animal Farm. I’ve been hooked ever since. I went on to attend the Temerlin Advertising Institute at SMU where I graduated summa cum laude with a degree in Creative Advertising with a focus in Copywriting.
Why I’m Still Here
I truly have a passion for developing strategic campaigns that not only meet business goals, but connect with consumers in an authentic way. It’s not just about putting words on a billboard or throwing a random video on TikTok. Every part of a campaign needs to connect and build off each other, creating a universe where the brand and its consumers (real or potential) can live.
If that sounds overly sentimental, so be it. But I think advertising is one of the most important things a brand can get right. And I believe in making ads that matter. It’s exciting. It’s hard work. And I love it.
Some Fun Facts
- Loves bubble tea
- Is a self-proclaimed musical theatre historian
- Wrote a musical when I was ten. It was terrible
- Can rhyme anything
- Is a staunch supporter of the Oxford Comma
- Is a semi-professional two-stepper
- Wants to create stuff that matters