This article was originally published on iMediaConnection.com. To read the full article click here.

Give Me a Break. I’m a Pepper. The Best Part of Waking Up. Stuck on Band-Aid Brand. I Wish I Were an Oscar Meyer Weiner. By now you have at least one song stuck in your head. You’re welcome.

For many, the era of the jingle — the “glory” years when you couldn’t turn on the TV without hearing a brand’s catchy tune — seems distant. But the jingle is alive and well. It just looks a bit different than you might remember. In a world of new platforms, multiple screens, and a new dynamic dominant audience, there’s never been a more important time than now for the brand awareness that a jingle can bring. However, the new media climate poses a few challenges that demand a new approach to the classic jingle.

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