This article was originally published on MMI Agency’s blog. The read the entire article, click here. 

You’re sitting at your desk checking emails when your friend sends you a seemingly innocuous YouTube link followed by a crying emoji. You take a sip from your coffee mug, glance around to make sure no one is looking, and click play.

In the course of ninety seconds, you are transformed from a slick, confident business person to a weeping infant who would rather be in the fetal position under your desk than sitting behind it. You try to hold it together, but it’s too late. You know that Judy from Accounting has heard you sniffling and the charade is over. You can’t hide it anymore: an ad just made you cry.

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